Coalition Snow, a new Tahoe-based ski and snowboard company for women, will be working this summer with Middlebury College's MiddCore program, a summer course that engages a diverse group of students at Sierra Nevada College in leadership, idea creation, collaboration, financial literacy, strategic thinking, persuasive communication, negotiation, crisis management and design thinking. On Tuesday, June 3 from 7-9 p.m., MiddCore students will be conducting a case study for a project on Coalition Snow, taking place at the Tahoe Mill Collective, and they're looking for women who consider themselves skiers and snowboarders who are interested in participating in the study.
"These students will be developing our value proposition and identifying how the value proposition influences key activities of Coalition," says Jen Guecki, CEO of Coalition Snow. "I am hoping that through your participation—and by inviting your friends to join us—that we will be able to create a rich learning experience for this students, while also participating in valuable research for Coalition that will drive our success."
If you're a woman in that demographic, you're invited to join!